Women IPL 2023 Broadcast Rights: Broadcast rights sold for 951 crores. Here are the Complete details of WIPL 2023 broadcast rights- BCCI recently conducted the bidding for the media rights for the women’s IPL 2023. In which Disney + Hotstar and viacom18 won.
BCCI has completed the preparations for Women’s IPL 2023. Recently the media rights were sold. Now planning to include new teams. Bidding will be held for the women’s IPL 2023 from next month.
In this article, we are going to give details about Women IPL 2023 broadcast rights.
Women IPL 2023 Broadcast Rights (WIPL 2023 broadcast rights)
In the recent bidding war for the Women IPL Broadcast rights (WIPL Broadcast rights), Disney Start and Viacom 18 emerged as the only two bidders. However, the pattern of his bids may have set a new precedent for future broadcast deals. In this auction, Viacom 18 won the Women’s IPL 2023 media rights for Rs 951 crore.
Growing demand for digital rights
The bids for the WIPL 2023 broadcast rights have revealed a change in priorities for broadcasters. Instead of competing for global television rights (Package A), both Disney Star and Viacom18 focused on global digital rights (Package B). Disney Star only bid for Package B, while Viacom18 bid for both Package B and Package C, a combined bid for global television and digital rights, and eventually won.
Given the increasing popularity of digital media, viacom18 is in no mood to give up its rights. In the last few times, instead of television, digital media has attracted people’s attention.
Big earning potential
Viacom’s winning bid had a digital and linear value of 70:30, making the WIPL, even before its formal launch, the third largest women’s league behind the WNBA in the US and the Women’s Super League in England. The winning bid, Rs 7.09 crore per game, is a windfall for the Board of Control for Cricket in India (BCCI) and the team auction is expected to attract more parties and higher revenue. The value of the teams is expected to start from Rs 300 crore, with the potential to go beyond that.
Challenges for the broadcaster to win
The winning broadcaster, Viacom18, now faces the challenge of making the women’s IPL property attractive to viewers. Sony, a potential third party, did not bid, possibly due to their ongoing merger with Zee and lack of willingness to spend money and energy on a property seen as a subsidiary of the Indian Premier League (IPL). showed. Teams will also face losses in the initial years as they deal with player fees, salaries of support staff and other operating expenses.
Overall, the WIPL 2023 broadcast rights bidding process has highlighted the growing demand for digital rights and the potential for higher revenue for the BCCI and the teams. However, the winning broadcaster must face the challenges of building WIPL assets and teams must prepare for losses in the initial years.